Understanding the Latest Adobe License Changes with the VIP Marketplace
In recent months, Adobe has introduced significant changes to its licensing programs, particularly with the VIP Marketplace. They tell us that these updates are designed to streamline the purchasing process, enhance flexibility, and provide better value for organisations of all sizes. Here’s a detailed look at what’s new and how it might impact your organisation.
What is the VIP Marketplace?
The VIP (Value Incentive Plan) Marketplace is Adobe’s volume licensing program that offers a simplified and secure way to manage licenses for Adobe’s suite of products. This includes popular applications like Creative Cloud, Acrobat, Adobe Stock, and more
The VIP Marketplace is intended to meet the needs of various sectors, including commercial enterprises, educational institutions, and government agencies.
Key Changes in the VIP Marketplace
Sunsetting the VIP Buying Program: Adobe is phasing out the traditional VIP Buying Program for commercial customers. By the end of January 2025, the VIP Buying Program will be retired
This means that all new and renewal orders for commercial customers will need to be processed through the VIP Marketplace starting February 1, 2025 .
Improved Management and Support: The Admin Console in the VIP Marketplace gives you control to manage and deploy licenses, whether for a small team or a large enterprise. The platform also offers advanced 24/7 technical support to ensure smooth deployments.
Please note: all differences are at a billing / order placement level. There will be no disruption to licences or usage during this process.
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VIP (old) |
VIP Market Place (new) |
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Renewal Window |
Opens 30 days prior and closes 30 days post anniversary date. You can place a manual PO within this timeframe. |
The renewal automatically processes on the anniversary date. |
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Grace Period |
30 days post anniversary date (part of the renewal window). |
There is no grace period as the order processes on the anniversary date. |
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Purchase Authorization (Licences purchased through the end user console) |
14 day timeframe to place the order with us. |
7 day timeframe to place the order with us. |
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Pro-Ration of Additional Licences |
Monthly |
Daily |
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3YC |
Breakable (at Adobe’s discretion) & Level Down |
Unbreakable (T&Cs accepted by EU) |
For a more detailed overview of VIP Marketplace and the changes – VIP Marketplace: Overview and terms (adobe.com)